Claudia Croft X John Vial
Art. Beauty. Fashion
Claudia Croft is fashion editor of The Sunday Times and head of fashion on Sunday Times Style Magazine. She studied on the MA Fashion course at St Martins, under Louise Wilson and started her career on industry magazine Drapers Record. She then joined the Evening Standard where her colour stories about fashion shows and events were often found on the coveted page three spot. Croft joined The Sunday Times in 2001, launched the successful Wardrobe Mistress column and rose to become Deputy Editor, Acting Editor and Head of Fashion. Her notable interviewees include Donatella Versace, Giorgio Armani, Karl Lagerfeld, Riccardo Tisci, Tom Ford and Goga Ashkenazi. She has hosted conversations at the V&A with Hussein Chalayan and Alice Temperley and has been a long-time contributor to 10 Magazine. Last year she was made fashion editor of the Sunday Times newspaper and regularly contributes news stories, reviews and comment pieces across the paper. Her front page story on the plight of angora rabbits prompted many designers and retailers to drop their use of the yarn.
John Vial is a globally renowned stylist whose vision, technique and creative flair assures he is constantly in demand from designers, celebrities, magazines and international beauty brands.
He began his hairdressing career within the Vidal Sassoon, Leeds in the early 1990’s and quickly fast tracked, promoted to Creative Director, and forming part of a pioneering team that instigated the first ever sponsorship of
London and New York Fashion Weeks. After 12 years at Sassoon, working directly with Vidal himself, John joined forces with Belle Cannan and Josh Wood to launch Real Hair in London, where collectively they developed one of the
most prestigious clienteles and formed some of the world’s international influencers from Fashion, Film, Art, and Design.
John was appointed as Creative Director at PZ Cussons on the newly acquired FUDGE and Charles Worthington Haircare brands. As Creative Director of FUDGE John’s technical ability and experimental flair was showcased on global catwalks and backstage at prestigious awards. John also launched a brand ‘Lookbook’ project with photographer Rankin and launched a pop-up salon at the Zaha Hadid Gallery. In addition, John also became a regular columnist for Sunday Times Style Magazine.
In 2016 John launched and Co-founded Salon Sloane – a new concept and destination boutique hair salon – with Belle Cannan, a creative hot house and collaboration of world-leading hair talent located in London’s prestigious Sloane Square, the heart of Chelsea.
He also joined forces with Revlon Professional as a the first ‘Global Influencer’. He currently champions the group’s portfolio of Haircare products ranging from Revlon Professional, to men’s brand American Crew.