This innovative one-day conference delivered high-profile speakers from the world of sport. Sharing their personal experiences of how technology is leading in the race to create winners, these eminent figures looked at how tech is now making the difference between winning and losing for the world’s best athletes.
Tech isn’t just changing the game for athletes and their coaches by providing state-of-the-art digital monitoring to improve abilities, but also the development of new and improved sports materials and designs that give that much-sought-after edge.
As well as revealing the many ways sport has embraced the digital age to enhance top athletic performance, the discussions also showed how it has been used to create innovations in media coverage that have redefined the role of spectators in ways we could never have dreamt of even just five years ago.
The all-star line-up included host Greg Whyte OBE (Professor of Sport & Exercise Science and face of celebrity Sports Relief challenges), Tom Williams (COO, Parkrun),Dame Sarah Storey (GBs most decorated Paralympian), Barry McNeill(CEO, Catapult Sports), David Elleray (IFAB’s Technical Director), Amy Williams (Skeleton Bobsleigh Gold-Medal Olympian), Pete Andrews(Head of Sport, Channel 4), and Sam Boatwright (Endurance Athlete).